Shalin Siriwardhana
Personal notes on SEO, AI search, content strategy, and durable organic growth.
Notes / SEO / May 29, 2026
Old school SEO metrics must be updated with new measures of success. Traditional SEO KPIs aren't completely obsolete, but many no. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 28, 2026
A practical view on The AI Sameness Trap Is Quietly Eroding Your SEO Competitive Advantage, focused on the signal to inspect, the risk to avoid, and the decision it should change.
Notes / SEO / May 28, 2026
Writing was the largest category in Gorichanaz's data at 47% of observed use cases, drafting, editing, summarizing, translating,. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 28, 2026
Ever heard of Crayola? Probably. It is only a little ~$1 billion company, and the default answer most people think of when. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 28, 2026
Each layer influences visibility differently. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 28, 2026
To some people, this may seem obvious. But it's also easily overlooked. Before you begin ideating new FAQ content, audit what's. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 28, 2026
The same economics versus economics distinction I drew earlier applies here: corner shop versus Bank of England, micro. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 27, 2026
Early in my consulting career, I proudly positioned myself as a "problem solver." It sounded logical. Companies hire consultants. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 27, 2026
Google has been fairly transparent about which campaign opportunities offer the best chance to appear in AI Overviews. The practical question is what this changes for SEO, content quality, and AI search visibility.
Notes / SEO / May 27, 2026
Blog content theme predicted LLM traffic more reliably than almost any other variable. Educational "complete" guides consistently. The practical question is what this changes for SEO, content quality, and AI search visibility.